About Us

This experiences, tours and activities are provided by FLORENCETOWN Tour Operator 

FLORENCETOWN is your partner for your trip to Florence and Tuscany. Regular and private tours and special programs for your unique stay in the most beautiful Italian region. Unusual and fun new ways to explore the cradle of the Renaissance, the wonderful rolling hills of Chianti region, sipping the best wines of the world in an ancient cellar of a Villa or a Castle, and learning traditional Tuscan recipes! 
Florencetown produces its own tours, and this allows us to have full control on the quality and the overall organization of the experiences.

FLORENCETOWN was founded in 2006 by Luca Perfetto and Urbano Brini, with the mission to offer unique travels, based on innovative ideas, regular and tailor made tours and itineraries, with a selection of the most exclusive venues and top level services for individual travellers, small groups or special events.
Now, a high qualified team of more than 100 young professionals is active part of Florencetown, putting great attention on our guests' daily care and satisfaction. Florencetown, authentic hospitality in Tuscany. 

FLORENCETOWN is a registered trade mark by FLORENCETOWN srl.

Job Opportunity at Florencetown:
Check the open positions on the WORK WITH US page.
For internship and job application, contact:
hr@florencetown.com

Patrizio Montevecchi

PRESIDENT, INVESTOR

I am Patrizio and my friends say that I know how to enjoy the good things in life. This might explain my love affair with aperitivo, motorcycles and Italian living!

Luca Perfetto

CO-FOUNDER, CEO

My name is Luca. At Florencetown I've made the right mix of my passions for Tuscany, hospitality, travel and business and I couldn't ask for anything more..Beware of my deputy, Bart, he acts like a dog sometimes.. ;-)

Urbano Brini

CO-FOUNDER, SALES & MARKETING DIRECTOR

I am Urbano. I travel the world to look for new happy clients for Florencetown. I am a spicy person, love rock'n roll and I die for coconut.

Benedetta Borri

CHIEF OPERATING OFFICER

Hey there, I'm Bene! Passionate about tourism, I love challenges and trips and I'm extremely curious. Basketball, friends & job addicted. Smiling is my trademark :)

Edoardo Giacometti

DIRECTOR OF SHARED TOURS Dpt

Studied mechanical engineering. Travelled the world. Lived in the USA. Quit everything for the passion of promoting Tuscany and Florencetown

Elena Ferri

DIRECTOR OF PRIVATE TRAVEL AND EVENT

Buongiorno from Florence! This is Elena, Hospitality Manager at Florencetown. I am here to ensure each moment you spend with us is fabulous and becomes a cherished souvenir you can treasure forever

Carlotta Santi

DIRECTOR OF ACCOUNTING AND FINANCIAL DPT

Hi, I'm Carlotta, Accounting Department Manager. My life is a challenge between my 2 passions: family and work. They call me: Wonder Woman!

Marusca Innocenti

SALES MANAGER

Hi I am Marusca, multitasking worker and mum. I travelled a lot and met so many people who made me open minded. Tourism is the best way to enjoy and respect the world and I try everyday to spread my passion for it.

Alain Liggia

CHIEF COOKING INSTRUCTOR

My Life is all about cooking, travels and playing basketball. I'm always searching for good spices and beautiful places. My Job here? Teaching you fundamentals of Italian cooking and having fun all together!

Maurizio Danti

CHIANTI TOURS & FLEET MANAGER

I'm Maurizio, in charge of the Transportation dept. I love my work and hope never go into retirement.I like Germany, I believe I'd been German in a past life!

Ilaria Di Rigo

PRIVATE TRAVEL AND EVENT MANAGER

Federica Lupi

BOOKING OFFICE MANAGER

Martina Biagiotti

ACCOUNTING AND FINANCIAL DPT PERSONNEL

Sandra Tosi

ACCOUNTING PERSONNEL

Elena Fiaschi

PRIVATE TRAVEL AND EVENT Dpt SUPERVISOR

Antonella Fabiano

PRIVATE TRAVEL AND EVENT Dpt PERSONNEL

Jessica Sarti

PRIVATE TRAVEL AND EVENT Dpt PERSONNEL

Silvia Penagoli

PRIVATE TRAVEL AND EVENT Dpt PERSONNEL

Letizia Bardi

PRIVATE TRAVEL AND EVENT Dpt PERSONNEL

Elisa di Tomaso

BOOKING PERSONNEL

Claudio Giorgi

BOOKING PERSONNEL

Francesco Zinone

BOOKING PERSONNEL

Anita Formato

BOOKING PERSONNEL

Lucia Morelli

ARNO TRAVEL PERSONNEL

Sofia Ristori

ARNO TRAVEL PERSONNEL

Beatrice Fois

ARNO TRAVEL PERSONNEL

Laura Cimino

ARNO TRAVEL PERSONNEL

ANTONIO COPPOLA

SALES ASSISTANT

Marco

SENIOR CHEF INSTRUCTOR

Giuseppe

SENIOR CHEF INSTRUCTOR

Claudia

CHIANTI TOUR LEADER

Andrea

CHIANTI TOUR LEADER

Matteo

CHIANTI TOUR LEADER

Mauro

CHIANTI TOUR LEADER

Giuseppe

CHIANTI TOUR LEADER

Marta

CHIANTI TOUR LEADER

Eleonora

CHIANTI TOUR LEADER

Grazia

CHIANTI TOUR LEADER

Veronica

CHIANTI TOUR LEADER

Alessio

CHIANTI TOUR LEADER

Giulia

CHIANTI TOUR LEADER

Paola

CHIANTI TOUR LEADER

Zamir

DRIVER

Marco

CHIANTI TOUR LEADER

Stefano

DRIVER

Aniko

FLORENCE TOUR GUIDE

Giada

FLORENCE TOUR GUIDE

Mariogesu

FLORENCE TOUR GUIDE

Eleonora

FLORENCE TOUR GUIDE

Michele

FLORENCE TOUR GUIDE

Daniela

FLORENCE TOUR GUIDE

Fabio

FLORENCE TOUR GUIDE

Ivana

FLORENCE TOUR GUIDE

Lisa

FLORENCE TOUR GUIDE

Marzia

FLORENCE TOUR GUIDE

Martina

FLORENCE TOUR GUIDE

Riccardo

FLORENCE TOUR GUIDE

Eleonora

FLORENCE TOUR GUIDE

Veronika

FLORENCE TOUR GUIDE

Sibilla

FLORENCE TOUR GUIDE

Giulia

FLORENCE TOUR GUIDE

Giulia

FLORENCE TOUR GUIDE

Caterina

FLORENCE TOUR GUIDE

Valeria

FLORENCE TOUR GUIDE

Giacinta

FLORENCE TOUR GUIDE

Marta

FLORENCE TOUR GUIDE

Sara

FLORENCE TOUR GUIDE

Laura

FLORENCE TOUR GUIDE

Sara

FLORENCE TOUR GUIDE

Valentina

FLORENCE TOUR GUIDE

Francesca

FLORENCE TOUR GUIDE

Federica

FLORENCE TOUR GUIDE

Valentina

FLORENCE TOUR GUIDE

Francesca

FLORENCE TOUR GUIDE

Alberto

IT MANAGER AND DEVELOPER

Need Assitance?

Booking Office Phone     (+39) 055 281103

© Florencetown - Via de' Lamberti 1, Florence - Italy | email: info@florencetown.com